Media Planning software
Advanced media planning software, Media Insight (Mi) that creates media plans for scheduling in the Nigeria market specifically. Plans include the number of GRPs expect to achieve, target reach and cost of campaign
Consumer research analysis software
We broker the sale of consumer data analysis software and have access to four different packages, each with their own specific USP. With significant knowledge and experience with all four, we are in the unique position to be able to provide each business with the most appropriate version in terms of analytical requirements but also cost.
Our company provides registration and training to the following:
- $Infotools Harmoni Online – Consumer data analysis
- $Infotools Harmoni Desktop – Consumer data analysis
- $Media Insight (Mi) – Media planning
- $Mi Lite Desktop– Consumer data analysis
Online data dashboards
Online knowledge portals where all contextual information is stored along with consumer data to analyse online and create stories and dashboards. Partnering with Infotools Ltd, the IH platform provides businesses with access to data reports in graphic format that are live and flexible.
